All views are my own...


Acceleration (Boooost), Confidence and Defence

A few months ago I shared our Q1 AI update and, more recently, some thoughts on our new PDP release at Collecting Cars. Looking back, both stories were really about the same thing. A relatively small engineering team shipping more than I would have thought possible even a year ago. At the time, the conversation…

PDPv2 “The Money Page” Released

This week we released PDPv2. Our NextJS Product Display Page. The show me the money page! You can see it for yourself on Collecting Cars and Watch Collecting. The most critical page on the platform. The page where excitement peaks, auctions end, bids fly in, and reliability matters most. If this page fails, we lose revenue,…

AI First Q1 2026 Summary

Foundations To Outcomes A page refresh that took ten weeks in the last iteration took under a week this quarter. Same team. Same headcount. Different way of working. I lead a team of 7 engineers, a data engineer, and a DevOps specialist at The Collecting Group. In Q1 we shifted AI impact across our codebase…